Content strategy for AI search
Write for the questions buyers actually ask AI, publish where the engines look, and make sure their crawlers can read you.
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Plan content with real answer data
The questions
Buyer prompts in your category, suggested from your site and editable.
The sources
The publications, communities and sites AI answers cite. Learn more →
The gaps
Topics where competitors are cited and you have nothing. Learn more →
The plumbing
robots.txt, llms.txt, schema and pages readable without JavaScript. Learn more →
From data to editorial calendar
RESEARCH
Start from real prompts
Use the questions you track as your topic list.
PUBLISH
Go where AI looks
Prioritise the source types AI answers cite most in your category.
VERIFY
Check the answers
Rescans show whether new content changes what engines say.
LEARN
New to GEO?
Our guide explains generative engine optimization in plain English.
